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Tag Archives: Tel Aviv
Aldo’s Instagram Campaign, Tel Aviv, Israel
21 Octtoemail News
Why Aldo’s Instagram Campaign Started Out Great But Fell Apart In The End
by Laura Stampler
As brands eagerly incorporate new forms of social media into their campaign strategies, some attempts succeed, some fail, and a lucky few do both.Tel Aviv creative shop Smoyz recently launched what it’s calling “The First Ever Instagram Street Banner” for Aldo. The shoe company’s promotion was simple and very cool conceptually.
As brands eagerly incorporate new forms of social media into their campaign strategies, some attempts succeed, some fail, and a lucky few do both.Tel Aviv creative shop Smoyz recently launched what it’s calling “The First Ever Instagram Street Banner” for Aldo. The shoe company’s promotion was simple and very cool conceptually.
A sign with a bell was placed on the routinely busy Rothschild Street with a prompt to: 1) Stand here on our welcome mat, 2) Take a picture of your shoes on Instagram, 3) Tag your pic #Aldo, 4) Click on the space bar and write your shoe size, and 5) Ring my bell.
In concept, this is a great idea. The bell was rung 457 times, over 500 pictures were uploaded, the photos were interacted with 798,38 times, and everyone got a new pair of shoes!
So what was the downside? The pictures.
There is a huge crop of almost 500 Instagram pictures that have different types of shoes tagged as Aldo. As was the case with @yelenav22, who posted the picture above, many people who partook in the promotion didn’t take followup photos of the new shoes or provide an explanation with why the photos were taken.
Usually when a brand launches an Instagram campaign, the point is to showcase beautiful images of its product to the world at large. This campaign showcased other brands’ shoes, and to an outside they are confusingly labeled as Aldo.
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There was at least one pretty good toemail picture taken. Perhaps next time they will come and talk to the experts! 
Story here.
Tel Aviv, Israel
10 SepMy girlfriend took this during our vacation in Tel Aviv, Israel.
There was one more warm evening and we made a leisurely stroll across the seaside, when she noticed a yogurt bar.
So we enjoyed it near the water’s edge and my girlfriend caught the moment after all.
Sounds nice and great shot!
Check out ZulfiyaG’s Flickr Photostream !
Tel Aviv, Israel
4 Aug
Dori writes,”…This photo was taken in Tel Aviv, Israel. I was on vacation there and spent the afternoon with my pale toes wiggling on a beach full of evenly tanned, beautiful Israelis (and that guy in the Speedo playing paddle ball).”
Looks like a fun beach!
Check out pantshole’s Flickr Photostream !
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